SEO Consultant

Expert SEO services & consultancy for leisure & lifestyle businesses

Expert SEO Services

It’s a saturated market out there and increasing the visibility of your business online is no mean feat. With 63,000 Google searches per second, search engines are a gateway to immense marketing potential. Improve your organic search visibility with expert SEO consultancy and support. Opt for a one-off audit, or choose a fully managed ongoing campaign. I deliver SEO campaigns that are data-driven, transparent and effective.

I believe in research and data-led campaigns that are results-focused and don’t take any shortcuts. No two businesses are the same, so every campaign I work on is bespoke and tailored to your objectives, resources and budget.

Featured on:

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"Having Jessie's help with all things SEO has been an invaluable resource. Her organised, methodical and collaborative approach has meant Jessie has become an extension of the team, seamlessly integrating with day-to-day tasks. Jessie's research and knowledge has empowered Pai to make data informed decisions across this business, and in a short amount of time we're seeing the positive impact of this. Highly recommend."
Evelyn Anastasopoulos
Digital Marketing Manager – Pai Skincare

What does an SEO campaign involve?

1. Keyword Research

It all starts with research. The purpose of this is to establish a list of target keywords which have good monthly search volume and are highly relevant to your service offering. This detailed analysis of keyword and competitor data will enable us to identify the keyword opportunities that will provide the best ROI and chance of conversion. We will agree on a set of target keywords to focus the campaign around.

2. Technical Onsite

You could have the best content and product in the world. But if your website provides a terrible user experience and isn't search engine friendly, then it'll all be for nothing. This stage involves a comprehensive review of the technical standing of the site and suggestions of improvements. I will cover around 50 different factors, from page speed to schema markup, and outline any actions which need to be taken.

3. On-Page Analysis

As part of the SEO audit, I'll provide recommendations for optimising each individual page on the website that could offer potential opportunity from a search perspective. These recommendations for each key landing page on the site involve writing metadata, tweaking headings, editing copy, and adding alt text to images. This will be done to effectively target the agreed keywords.

4. Content Creation

Publishing regular, high quality content via a blog on your website will help establish your brand as an industry leader and voice of authority. This part of the campaign involves the creation of a comprehensive content strategy and plan, which can be implemented by your in-house team, or by me. I recommend aiming for at least one blog post per week.

5. Link-building

The notoriously tricky part of any SEO campaign. Links to your site from other websites act as a vote of confidence in the eyes of the search engines. The more relevant, high quality links to your website, the higher it is likely to rank. Link-building is essentially digital PR. I'll also review your current backlink profile to ensure any potentially toxic links are addressed.

6. Reporting

Ongoing tracking and monitoring of progress is crucial in terms of guiding the strategy and making tweaks to the campaign for optimum results. I will create a tailored report each month to outline results and progress. With any SEO campaign, you are spending money to make money. It's my job to prove the return on investment.

"Jessie has implemented a series of improvements to our website integrity and visibility. Instead of weaving a mystery around the mechanics of SEO, as some companies may do, she tells us exactly what she is doing and why, consults us and keeps us involved every step of the way. She prepares valuable reports to document our progress. Her way of working is structured, well-informed and forward-thinking. In addition, we find her easy-going and approachable. She is a pleasure to work with."

SEO services

Although I’ve worked with a whole range of industries over the last few years – from interior design and charity through to finance and law – I now specialise in working with leisure and lifestyle brands. My expertise lies in the below industries – click to find out more.

Freelance SEO

My experience

I have six years of experience in marketing. I started in PR before transitioning into digital marketing. More recently, I spent three years heading up the SEO team of an award-winning digital marketing agency in London. In that time I managed a large team of SEO executives, content writers and developers, and worked with over 30 clients in a seriously diverse range of industries.

I’ve been interviewed on social media strategy for Sky News and I contribute to leading search and social publications like Search Engine Watch, Website Magazine and Social Media Today. In my spare time, I run a successful lifestyle blog over at Pocket Wanderings. Through the time I’ve invested in this, I have become an expert at connecting with an audience, creating content that they will love, and marketing it all succinctly through social media.

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